Fragrance

The fragrance is inspired by the sun itself, representing a reinvention of a scent long admired for its distinctive, serene aroma. It embodies the radiant, dazzling light of the sun that bathes the Eastern lands day after day. This light grants all the world’s plants energy and vitality, especially the budding flowers in nature from which the fragrance is distilled.

In essence, our perfumer sought to highlight musk as the pure force of the sun.

This fragrance allows us to revel in its hidden vitality, captivating us with the sweet, indulgent allure of musk, enhanced with touches of pear and orange blossom. It is musk as never experienced before musk for a new era, one that celebrates our love for nature above all else: the nature within us and the nature wrapped in the sun’s powerful, life-giving light

A fragrance brimming with rich floral aromas, exuding the scent of shimmering shrubs and groves, and the essence of lush trees in full bloom. It embodies all the enchanting notes that rise from this captivating scene of beauty and delight.

Its origins trace back to a city revered by the Indian people as the “Perfume Capital” of the country. In Kannauj, local families have crafted their own perfumes for centuries, blending dozens - or even hundreds of wildflowers according to secret formulas.

This perfume was born from a deep passion for perfumery and a devotion passed down through generations, resulting in a creation that is distinctive and one of a kind. It embodies our legendary refreshing aroma, warm balsamic notes, and sweet yet sharp undertones.

Together, these accords reveal a striking contrast between light and shadow within this extraordinary fragrance a contrast once unimaginable in the traditions of classical oriental perfumery.

Rose is known across all aspects of life as “the world’s most beloved flower,” one that humanity never grows tired of.

It is cultivated wherever the climate allows, and wherever it grows, it is loved by all. There are countless remarkable varieties of roses across every continent, yet no summit is unreachable and so, we have pursued the pinnacle of perfection.

Our search led us to the majestic mountain slopes of the Arabian Peninsula, where 500 years ago, the Ottoman Sultan introduced seedlings of the Damask rose, distinguished by its delicate reddish-pink hue. Today, the rose that bears the name of this blessed region, Taif, blossoms to become one of the most luxurious and exquisite notes in this fragrance.

The sweet floral aroma harmonizes with sparkling, radiant hints of mandarin and patchouli, releasing a delicate scent reminiscent of the refreshing first breeze of dawn.

Opening with the warm spice of cardamom, it reveals the deep, mystical heart of pure oud, and lingers with sensual musk in the base. Ameenah’s Oud embodies centuries of tradition where oud oil was treasured as a symbol of power, ritual, and refinement. Crafted with authenticity, it celebrates the purity of natural oud oil, distilled to perfection. An oriental unisex fragrance for those who demand distinction.

The legend was born centuries ago, when tales spread across vast lands about forests once hidden, until a buried wonder emerged from the heart of a rare few ancient trees , a marvel that continues to captivate us to this very day.

Resin drops formed upon the fragments of sacred aged woods, driven by a rare force to grant us the source of precious oud. Among all fragrances, this was the very first to truly enchant the senses, adorning our lives with touches of luxury whether at lavish celebrations or treasured intimate moments.

This perfume has remained admired across the world; and so, we are devoted to acquiring only the finest oud from the very lands where it was first discovered.
Our perfumer has crafted a fragrance brimming with elegance and vitality, exuding diverse notes of wood, smoke, leather, and other nuances that highlight its sweet and refined character.

We present to you the purest gift nature bestows, in its most sophisticated form.

Arts and culture flourished during the Heian period, considered the crowning era of classical Japan. It was during this time that the first great novels were written, and reciting verses of love poetry became a daily activity at the imperial court. Beauty was not admired alone but linked to human kindness.

More than a thousand years ago, the rituals of incense burning, the art of flower arranging, and tea ceremonies began to develop. Over time, the Japanese refined incense burning  Kōdō into a new level of mastery. Fragrance became a symbol of pride, as every aristocratic clan created its own unique scent to distinguish itself. Here, we revive this spirit of distinction, for nothing less could be worthy of reinvention.

The Abbasid Empire truly embodies the Golden Age. The city now known as Baghdad was the center of Arab-Islamic civilization.

Invention and science flourished, reaching horizons no one had imagined. Philosophy and literature were not only rediscovered but reinvented, echoing through One Thousand and One Nights where Caliph Harun al‑Rashid himself appears.

As the wisdom and teachings of the ancients resonated, the royal court opened its doors to guests, marked by generosity and openness. Visitors were showered with gifts as incense burned a symbol of noble hospitality.

Our newly crafted fragrance evokes these wonders, reflecting the many facets of refinement in that Golden Age.

It points to the pinnacle of the Ming Dynasty, reviving the accumulated wisdom of all dynasties. Their love for learning and determination to preserve it were remarkable.

The Ming Era  was distinguished in every respect, with its cultivated intellect. From their passion emerged the Yongle Encyclopedia - a vast treasury of Chinese culture and literature, still considered one of humanity’s greatest achievements.

This civilization was so exceptional that it attracted tribute and curiosity from the four corners of the world, spreading its influence abundantly. Over centuries, masters of incense refined their unique arts.

Our new fragrance is inspired by them and the brilliance of their age.

The Ottoman Empire is remembered as a magnificent era, for reasons well understood by all who value beauty and original thought.

The Sultan who gave his name to this period had a true zest for life and learning. He encouraged the sciences, but this was only the beginning of his patronage.

During his long reign, innovation in the arts also flourished under his direct involvement.

Sultan Suleiman the Magnificent found time to be both poet and goldsmith. His legendary rule spread far and wide, along with his passion for perfumes  especially the aromas of oud, musk, amber, sandalwood, and rose.

Today, we proudly revive the romance that flourished in his time.

It is undoubtedly one of the greatest love stories, and its legacy remains as one of the Seven Wonders of the World. Driven by his passion for his wife, Emperor Shah Jahan built a mausoleum where they rest side by side to this day.

We know it as the Taj Mahal, one of the most inspiring monuments ever created, bringing architectural brilliance to Asia. Once seen, it is forever etched in memory, best admired across the Yamuna River, surrounded by gardens of jasmine and roses , a vision that inspired our fragrance.

Like other remarkable rulers, Shah Jahan embraced diverse cultures and scents, with incense burning in his court at Agra, carrying the aromas of oud, sandalwood, exotic florals, and spices. His tale of passion and splendor is honored here in our creation.

The Ayutthaya Kingdom reached its peak influence in the 17th century, extending into the heart of Europe.

It became a hub of thriving trade, attracting buyers and merchants from across the Western continent. The kingdom was also admired for its literature and ethics. Yet, it was the magnificence of the capital itself that captivated visitors, designed to mirror the celestial city described in Buddhist scripture.

In royal processions, oud and sandalwood were revered as sacred scents, alongside the blossoming art of floral garlands.

Our fragrance 1656 recalls this splendor of past ages, offering a tribute to the glorious essence of Ayutthaya.