Ameenah story is one of devotion born from humble beginnings and carried by a lifelong pursuit into the legendary world of Oud.
Like every timeless tale, ours began shrouded in mystery , a whisper from distant lands, where rare woods released fragrances powerful enough to awaken something eternal within us.

Captivated by the Agarwood tree and the precious oil it yields, our family embarked on a journey of discovery , to learn, to master, and to honor the sacred art of Oud. What began as curiosity became reverence; what began as fascination became destiny.

Over four decades, we have dedicated our craft , and our lives to nurturing the legacy of this noble fragrance: from cultivation to distillation, from the roots of the earth to the soul of the bottle.

Our journey is shared with those who walk beside us our family, our partners, our artisans , guardians of ancient knowledge who tend to our plantations with patience and pride, passing down skills through generations.